How To Please Ezines and Squidoo

I have been reading some articles about guidelines for writing usable and SEO friendly in internet marketing and I can say that I was well informed and thus, I too, can make a good one if I apply what I learned. Also, I read some comments and I came to realize that others made some good points while disagreeing in a certain matter. Here are some good points and if applied even ezines and squidoo won't hesitate to publish your articles.

Start Writing For Your Audience

• ·         Readability - Please remember that you are, first and foremost, writing for your readers and not search engines. You might find it difficult to use some of the popular keywords grammatically, but you cannot really afford to skip it all together. Although search engines look for the keywords in particular, they would want the readers to read quality content. Therefore, you will need to make sure that the content is interesting and adds value to the readers, instead of just stopping it short with overused keywords. Keywords should not stop the content flow.

• ·         Creativeness In Repetition - Obviously, you don't want to repeat content word for word, but repeating ideas re-enforces them and helps them stick in the mind. Also, people read websites at such a speed that you don't want to risk them missing your key message because they skimmed that bit. The trick, of course, is to write so it doesn't seem like you are repeating yourself - which is often easier said than done.

• ·         Make Short and Crisp Paragraphs - Users hate reading big blocks of paragraphs. Moreover, chunks of text will make your article look boring. Because of this, they might not even read your post or article completely, which would be a real waste of your time and efforts. The contents will become more readable if the paragraph sizes are restricted within 4 to 5 lines.

• ·         Make Subheadings - Subheadings can be very helpful in directing readers to the precise points that they are interested in. Moreover, you could also use the keywords as subheadings, so that the flow of reading does not get interrupted.

• ·         Use Bullets and Numbering - Most of your readers are likely to have a short attention span, and they might not be interested in reading the entire content of your article. They would instead prefer skimming through bullet points if they are crisp and concise. Therefore, it would be a good idea to use bullets and numbering whenever possible.

 Using Keywords and Key Phrases

• ·         Choosing the Right Keywords - Search engines identify your website contents with the help of keywords. These are usually very closely related to the search terms that are entered by the users in search engines. Before writing any topic for websites or blogs, you will need to conduct a thorough research on the keywords that are closely associated with the topic. You could make use of keyword research tools like Google AdWords’ Keyword Tool to find the most popular keywords.

• ·         Content Relevancy - Make sure that you make use of keywords whilst maintaining the relevancy to your content. Search engines employ a number of methodologies so as to be able to detect content that has been created with the sole purpose to obtain good ranking. Not only will such content become unreadable, but chances are that your website gets blacklisted by search engines.

• ·         Keyword Placement - Overusing keywords is not a good idea, as your readers will know your intentions immediately. Instead of using your keywords all through the content, you could use them more in the starting few paragraphs and as subheadings. In the other parts of your article you can then use alternative synonymous or phrases instead of the keywords.

• ·         Keyword Density - Good keyword usage is supported not by the amount of times it is used in a web article, but by the combinations of other relevant keywords it sits.

Hypertext Links

• ·         Proper Linking - If you have to hyperlink any of your content to some other page, make sure that you explain the relevancy of that page very clearly. If the page you are linking to is not relevant to what you mention in your content, it would surely annoy the readers. You could lose your credibility with those readers, and that is something which is really difficult to regain.

If you have to hyperlink any of your content to some other page, make sure that you explain the relevancy of that page very clearly. If the page you are linking to is not relevant to what you mention in your content, it would surely annoy the readers. You could lose your credibility with those readers, and that is something which is really difficult to regain.